SWF: Beauty Evolution

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event design & production

Described as the “largest, most ambitious, production during Scottsdale Fashion Week”, Rolf’s runway sensation, “Beauty Evolution,” featured couture hair, makeup, and fashion inspired by Rolf Lohse’s guiding principles of intelligent beauty.

Rolf’s fashion shows were part PR and part longterm leadership development. They provided creative opportunities to solidify brand loyalty from company leadership through artistic and professional investment into fashion show production.

Scottsdale Fashion Week afforded the chance for employees to bask in the limelight while bonding with newly charged leadership and paved the way for the production and marketing relationships necessary to produce ThirdSpace MindSpa and the 944 Celebrity Sanctuary.