Jeff Rowland Website

JEFF ROWLAND WEBSITE

digital design & photography

Jeff Rowland Design Group designs, manufactures, and distributes high end audio amplification equipment. Even beyond superior audio performance, every piece of equipment is handcrafted to exacting aesthetic and quality standards. For a small company, maintaining a corporate web presence that is compelling and useful to both customers and the distribution network can be a challenge. It must be thorough, but easily maintained, and not easily outdated. It must draw from a wide variety of stakeholders, but make a clear brand statement.

Steps to Success

We recruited some of the world’s top product photographers and tasked them to create this dramatic, tactile, and luxurious visual environment.
Selected Interspire KnowlegeBase CMS for scalability, ease-of-use, and features.
Conducted survey of dealers, distributors, and customers to build knowledgebase development priorities.
Began digitization of company archive and support for recent products.
Utilize stakeholder groupings to provide access to customized information.
Integration of Zendesk help desk queries for generation of knowledgebase content maximizing customer relevance.

Knowledgebase Highlights

Product landing page — Interspire CMS and jQuery driven landing page.
Product catalog — jQuery driven product catalogue.
Flash Gallery — Dramatic Flash gallery to be rewritten in jQuery.
jQuery Gallery — Flash alternative gallery for mobile and iPad users.
Knowledgebase — Interspire CMS knowledgebase landing page embedded in primary site.
Category page — Products, services, documentation, and press materials.
Detail page — Interspire CMS includes print friendly, PDF writer, and share functions.

Project Credits

Brandon Kelley — project management, information design, art direction, CSS/HTML/Javascript coding
Jeff Rowland — founder, president
Project Partners — Jeff Rowland Design Group distribution network

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