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DELAWARE FORGE

JEFF ROWLAND WEBSITE 2018

web development, photography & video

Project
Details
Project

While our first site for Jeff Rowland has long been my favorite, after five years, it was time for a change. Dramatic video content combined with streamlined navigation and page structure delivers the drama of Jeff Rowland Products with even more grace and simplicity – hallmarks of the brand expressed in a new user experience. Launch: Fall 2018.

Details

  Steps to Success

  1. Utilized two of Canon’s finest cameras, the C300 and the 5D Mark iii, to draw out the intimate beauty of Jeff Rowland carved aluminum chassis work, and centered the site around the video portraits.
  2. Simplified and streamlined navigation and page structure while preserving a continuity in the brand’s visual language.
  3. Facilitated orderly migration of web content from current proprietary Content Management System (CMS) to more user-friendly open-source solution.
  4. Developed site management documentation encouraging content contribution from more diverse stakeholders.

  Project Credits

Brandon Kelley — project management, information design, art direction, photography, videography, CSS/HTML/Javascript coding
Jeff Rowland — founder, president

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