InAlliance Rebranding

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branding, design, print & photography

InAlliance had been known as Sacramento Vocational Services for 40 years. Worse than no longer describing this nonprofit that offered state of the art supported living and employment services to adults with developmental disabilities in a region that extended beyond Sacramento, vocational services brought to mind the “workshops” where adults with disabilities were housed in previous and less enlightened decades. We created a new name, logo, and look for InAlliance and garnered buy-in and enthusiasm for its new identity. The new brand better fit values of the entrepreneurial partnerships between agency, clients, prospective employers, and community pursued by the organization.