concept design & testing
Steps to Success
- Redesigned original InnerSphere MindLab concept into ThirdSpace MindSpa.
- Identified top neurological relaxation and reprogramming technology available.
- Tested technology effectiveness under laboratory and real world conditions.
- Evaluated technology for usability, scalability, and affordability.
- Developed hardware and software integration plans.
- Designed high end luxury spa implementation project package.
- Developed flexible business and marketing plan for investor prospecting.
- Presented business and marketing plans to top tier investment prospects and potential business partners.
- Developed prototype system and cultivate business and marketing relationships.
- Ensured maximum exposure for high profile launch by securing exquisite product placement.
- Launched business concept and prototype in the heart of the 944 Super Village during Super Bowl XLII.
- Secured first round investment promise from EFAD Holding for the development of flagship seven-star mind/body wellness center in Dubai.
Brandon Kelley — project management, product development, branding, marketing development
Matthew Kelley, Ph.D. — clinical direction, research direction, product development
Special Thanks — Rolf’s Salons and Spas, Rolf Lohse Global, REFAD Hotels, and EFAD Holding