ThirdSpace MindSpa

THIRDSPACE MINDSPA

concept design & testing

ThirdSpace was envisioned as a luxury high-tech spa for the mind and body designed to maximize human potential through applied neuro-physiological feedback technology. Delivering gestalt inducing transformational experiences, it would have the power to renew a balanced relationship between mind and body and, potentially, between the individual and the planet. A promotional prototype was launched as part of the 944 Magazine Celebrity Sanctuary.

Steps to Success

Redesigned original InnerSphere MindLab concept into ThirdSpace MindSpa.
Identified top neurological relaxation and reprogramming technology available.
Tested technology effectiveness under laboratory and real world conditions.
Evaluated technology for usability, scalability, and affordability.
Developed hardware and software integration plans.
Designed high end luxury spa implementation project package.
Developed flexible business and marketing plan for investor prospecting.
Presented business and marketing plans to top tier investment prospects and potential business partners.
Developed prototype system and cultivate business and marketing relationships.
Ensured maximum exposure for high profile launch by securing exquisite product placement.
Launched business concept and prototype in the heart of the 944 Super Village during Super Bowl XLII.
Secured first round investment promise from EFAD Holding for the development of flagship seven-star mind/body wellness center in Dubai.

Project Credits

Brandon Kelley — project management, product development, branding, marketing development
Matthew Kelley, Ph.D. — clinical direction, research direction, product development
Special Thanks — Rolf’s Salons and Spas, Rolf Lohse Global, REFAD Hotels, and EFAD Holding